Recently, the article “Jess’ CBC Picks: Innovation, Annual Business Plans, and Beer Education” was featured on Brewbound. The article highlights key insights and recommendations made by Jess on these important topics within the industry.
Jess emphasizes the importance of innovation in staying relevant and competitive in today’s market. She believes that companies must foster a culture of innovation to drive growth and success, constantly adapting and evolving to meet changing consumer demands and trends. In addition to innovation, Jess highlights annual business plans as crucial for long-term success in the industry. She advises setting clear goals and objectives for the year ahead, regularly reviewing and adjusting these plans based on performance data and market conditions. Having a well-defined business strategy is essential for navigating the challenges and opportunities that arise in the fast-paced beverage industry.
Another topic that Jess is passionate about is beer education. She believes that investing in training and development for employees is crucial for ensuring quality and consistency in product offerings. By educating staff on the art and science of brewing, companies can differentiate themselves in a crowded market and build a loyal customer base. Overall, Jess’ insights provide valuable guidance for companies looking to thrive in the competitive beverage industry by staying ahead of trends, setting clear goals, investing in employee training, and prioritizing innovation
