LinkedIn, a leading professional networking platform, is currently testing a new feature that will allow users to watch short videos in a format similar to TikTok. These videos will appear in the feed and will be organized in a new tab on the main interface. The platform already has sections such as ‘Home’, ‘My network’, ‘Messages’, ‘Jobs’, ‘Notifications’, and ‘User account settings’.
The strategy director of the McKinney agency, Austin Null, confirmed the testing of this new feature in the mobile application. LinkedIn has acknowledged the growing trend of users preferring videos to learn from professionals and experts and is introducing this feature to cater to that preference.
Although LinkedIn has not disclosed details about how videos will be selected for users’ feeds, the platform is focusing on promoting videos as a valuable medium for user engagement. This feature is currently undergoing testing, and once it’s launched, users can easily access it by clicking on the new “Video” tab added to the navigation bar.
Apart from this video feature, LinkedIn has also been making strides in showcasing job listings and professional content. The platform’s focus on integrating various formats and features aims to enhance user experience and provide valuable resources for job seekers and professionals alike.
