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Indian Broadcast Audience Research Council Chief Technology Officer Mahendra Upadhyay stated that SaaS and pay-as-you-go models allow businesses to experiment with new products without major financial risks. He emphasized that these models are transitioning towards more adaptable and customer-focused pricing strategies. Meanwhile, Gartner VP Analyst DD Mishra highlighted that technology providers are competing to provide SaaS solutions to replace traditional on-premises products in various markets, supporting customers in implementing a cloud-first strategy. However, Mishra cautioned that providers still encounter challenges persuading existing customers with perpetual licenses to switch to subscription-based solutions.
From a CIO perspective, Upadhyay emphasized the importance of adopting new technologies for businesses seeking relevance, expansion, and growth in the current business environment. However, challenges such as technology viability and the availability of skilled talent can impact the success of this journey. As a result, these models are expected to evolve with industry insights enabling quicker go-to-market strategies for new products and improving customer experiences. The current market offers significant growth potential driven by economic factors, with providers increasingly embracing subscription models that require minimal initial investment from customers and focus on consistently delivering value to ensure renewals.
