Suzanne Everett has joined Digitas New Zealand as head of technology, bringing over two decades of experience in data and technology to the agency. In her new role, Everett will lead Digitas’ digital and MarTech technology capabilities in New Zealand, while also enhancing the agency’s Salesforce Marketing Cloud (SFMC) offering. With a focus on CRM and marketing automation platforms, Everett will be instrumental in developing innovative technology strategies for clients, as well as overseeing product development and technical solutions.
Everett has specialized in data-driven digital marketing and customer experience across various categories. In her previous role as a solutions architect specialist at IAG, she led the design for technology projects in the product and services division. Everett’s expertise lies in bridging the gap between technology and creativity through human-centered design and agile project delivery.
Upon joining Digitas New Zealand, Everett expressed her enthusiasm for the role, highlighting the exciting opportunities to blend creativity and technology to create impactful experiences for people and brands. She looks forward to navigating the evolving tech landscape alongside the team, driven by their shared vision and passion.
Mark Cochrane, chief connections officer at Publicis Groupe New Zealand, welcomed Suzanne to the Digitas team, emphasizing the agency’s commitment to investing in specialist expertise within the Publicis Groupe Connected Platform. He believes that Suzanne’s leadership and track record will play a crucial role in uncovering tailored opportunities to meet the needs of clients.
