SIDES, a new line of healthy snacking products under Valeo Foods Group, has been introduced by New World Foods in collaboration with the popular YouTube group, the Sidemen. These high-protein, low-calorie meat snacks come in three flavors – Buffalo Chicken, Chipotle Steak, and Korean BBQ Steak – inspired by the Sidemen’s expanding chicken shops across the UK.
The idea behind the SIDES range is to combine the success of New World Food’s Wild West Steak Strip ambient range with the massive appeal of the Sidemen, one of the biggest YouTube creator groups globally. These meat snacks offer a healthy snacking option to consumers looking for alternatives to the high-calorie, high-sugar snacks available in the market.
James Newitt, CEO of New World Foods, expressed his excitement about the launch of the three SIDES flavors, marking the beginning of a range of healthy snacking products aimed at both existing and new meat snacking consumers. He is eager to see the customer response to these innovative products.
The Sidemen are comprised of popular YouTube personalities like KSI, Miniminter, Zerkaa and others who have a combined subscriber reach of over 150 million. They have ventured into FMCG space with their new SIDES healthy snacking product line being a key part of their global growth strategy.
Ethan ‘Behzinga’ Payne mentioned that he was thrilled about seeing people enjoy freshly cooked fried chicken at SIDES restaurants and excited about expanding into retail with these healthy snacking options. Robin Mehta, CEO of SIDES highlighted that their sauces have unique flavor profiles which were combined with Wild West Brand’s expertise to create a top-notch meat snack range that has potential for growth both in UK and internationally.
