Dr. Lisa Su, CEO of AMD, delivered a keynote at SXSW where she spoke about the future of AI and its impact on technology. She emphasized that AI is the most important technology to emerge in the last 50 years and that companies who are able to leverage AI effectively will have a significant advantage over those who do not.
Dr. Su highlighted AMD’s commitment to AI, using the technology to design better chips and software. She described AI as a productivity tool within AMD, with the company fully embracing the potential of AI in 2024 with the introduction of AI-powered PCs equipped with AMD Ryzen CPUs and Radeon RX GPUs featuring dedicated AI hardware.
In advocating for an open-source approach to AI development, Dr. Su emphasized the collaborative nature of building the AI future, stating that no single company has all the answers. She stressed the importance of working together as a community to advance AI technology.
The keynote also featured a discussion with David Conley, Executive VFX Producer at Wētā FX, showcasing the use of AMD hardware and AI in creating visual effects for films like Avatar: The Way of Water and Kingdom of the Planet of the Apes. The collaboration between AMD and industry professionals demonstrates the transformative potential of AI in various media platforms.
Those interested in learning more about Dr. Lisa Su’s keynote and fireside chat at SXSW can view the full presentation online.
