As technology continues to advance, partners are focusing on three main areas in their practices: cloud computing, security, and artificial intelligence. While cloud computing and security remain important, there is a noticeable increase in the emphasis on artificial intelligence. This shift is reflected in the investment areas chosen by partners, showing the growing impact of AI on the technology channel.
The annual Channel Forecast survey conducted by Channelnomics evaluates the leading technology practices among partners. These practices are defined as concentration areas where partners have developed specialized sales and operational processes, moving beyond basic product reselling and order fulfillment. Cloud computing is still the most common technology practice among partners, indicating its widespread adoption in the industry. However, there has been a significant increase in the number of partners focusing on artificial intelligence as a key area of concentration.
Partners recognize the importance of staying up-to-date with the latest advancements in cloud computing, security, and AI. By focusing on these key technology areas, partners are able to enhance their expertise and provide valuable solutions to their clients. The integration of these technologies in partner practices is crucial for meeting the evolving needs of customers in today’s rapidly changing digital landscape.
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