Spotify is testing a new content option with UK users, allowing them to purchase video-based courses to learn about various topics such as music creation, business, or healthy living. The platform already offers access to music, podcasts, and audiobooks, with new subscription options being introduced in the US like audiobooks. Spotify is continuously working to provide new experiences and types of content to users.
The platform has partnered with educational technology companies like BBC Maestro, PLAYvirtuoso, Skillshare, and Thinkific to offer these courses. These courses are categorized into themes like music, creativity, business, and health. Users can access two lessons per course for free as part of the test in the UK. They have the option to purchase full access to all lessons on the platform’s website.
These video-based learning courses allow educational creators a new audience to access their video content. Approximately half of Spotify Premium subscribers have consumed podcasts with educational or self-help topics, indicating a strong interest in educational content among users. The courses will be available on both desktop and mobile versions of Spotify, allowing users to explore and purchase courses in various categories.
