In a new campaign, AT&T Business is showcasing the hilarious side of its brand by featuring former cast members of the popular TV show “The Office.” Instead of selling paper in Scranton like in the show, the campaign depicts the characters selling custom sleep pillows with sound recordings of actor Rainn Wilson’s voice to aid in relaxation.
The campaign features Rainn Wilson, Jenna Fischer, Craig Robinson, Creed Bratton, Kate Flannery, and Brian Baumgartner working together on the product launch. The group faces challenges such as keeping track of inventory and creating social media content, but with Flannery’s unconventional skills and support from AT&T Business solutions, they successfully launch the site and relax with their new pillows.
The campaign began airing on April 17th and first teased during the Masters golf tournament in mid-April. Despite being off the air for over a decade, “The Office” remains popular on streaming services and has led to actors from the show appearing in various advertising campaigns over the years.
The creativity of this campaign highlights the enduring appeal of “The Office” and its cast of characters. By leveraging their familiarity, they create humorous and engaging content that resonates with viewers.
