The 56th edition of Vinitaly presented promising numbers in a challenging global environment marked by two war conflicts. The wine sector, particularly in exports, has seen a remarkable growth of 188% over the past 20 years, with wine exports nearly tripling and now valued at 7.8 billion euros – making it the top item of Made in Italy agri-food abroad. Coldiretti President Ettore Prandini spoke positively about the results of Vinitaly, highlighting the emergence of a new generation of producers.
Coldiretti explains that the wine sector is highly popular among businesses run by individuals under 35, with 5500 Italian farmers producing wine. In fact, one in ten companies run by young individuals owns a vineyard. One of the standout trends of the 2024 edition of Vinitaly was the rise of wine tourism, with 6 million nights spent among vineyards in 2023 by both Italian and foreign wine tourists. Additionally, 15 million tourists had experiences in the cellar, contributing to the 2.5 billion euro turnover of wine tourism in Italy.
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In recent years, there has been an increase in interest among younger generations towards entrepreneurship within agriculture industry which has led to a surge in number of Italian farmers producing wine.
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Vinitaly showcased comforting numbers despite challenging global environment marked by two war clashes.
The emergence
