In this episode, we follow the Panasonic Corporate PR Center team on a business trip to Las Vegas as they prepare for their upcoming press conference at CES2024. We get an exclusive behind-the-scenes look at the stage and booth where they will present.
As one of the world’s most famous consumer technology trade shows, CES is a critical event for companies like Panasonic to showcase their latest technologies and innovations. This year, Panasonic made headlines with its carbon neutrality and circular economy initiatives. The company is focused on achieving Panasonic GREEN IMPACT through its latest technological advancements. The theme of Panasonic’s exhibit at CES this year was centered around sustainability and innovation. Media members were curious about Panasonic’s initiatives and asked many questions during the event.
One term that is frequently used in Japanese PR is “pre-con,” which refers to the preparation process leading up to a major event like CES. Ren and Han provide insights into what goes on during this crucial time and how the Panasonic PR team navigates through it. Watch the video to learn more about Panasonic’s presence at CES and the impact they are making in the tech industry.
In addition to showcasing their innovative technologies, Panasonic also had several notable partnerships at CES 2024, including collaborations with other companies in the tech industry. These partnerships allowed them to demonstrate how their products can be integrated with others, creating new opportunities for growth and development.
Overall, it was clear that sustainability was a top priority for Panasonic at CES 2024. Their commitment to environmental responsibility shone through in everything they did, from their exhibit design to their product demonstrations.
With so much happening at CES 2024, it’s no wonder that Ren and Han were busy preparing for their press conference every step of the way. From setting up their stage to rehearsing their presentation materials, they knew that every detail mattered when it came to making an impact at one of the biggest events in consumer technology.
So if you want to see firsthand what went into making Panasonic’s presence at CES 2024 such a success, tune in now!