ByteDance Pushes Lemon8 to Maintain Presence in US Amidst TikTok Ban

In response to the ban on TikTok in the United States, ByteDance is pushing for influencers to use its app Lemon8. Developed by Heliophilia and launched by ByteDance in 2020, Lemon8 is a platform focused on sharing photos and discovering trends, similar to Instagram. According to data from Apptopia collected by the New York Post, the app has seen a 19 percent increase in users in March.

ByteDance is reportedly paying influencers to use and promote Lemon8 as a way to circumvent the ban on TikTok. This strategy could be ByteDance’s way of maintaining a presence in the US market, particularly in light of a bill in the House of Representatives that aims to ban TikTok unless ByteDance agrees to sell the platform.

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