Beerntsen’s Candies, a popular candy store known for its selection of Easter candies, recently released a video showcasing their collection. Despite rising cocoa prices, the business has not seen a significant impact on sales. In fact, customers have expressed that while the price increase may alter their chocolate shopping habits, it will not deter them from purchasing their favorite treats.
Beerntsen, the owner of the candy store, shared that they go through over 5,000 pounds of milk chocolate during the Easter season. He attributed the increase in cocoa prices to a poor crop yield that resulted in a 28 to 40% price hike. However, the store has contracts for bulk chocolate that will delay any significant price increases until later in the year.
According to CNBC, cocoa futures contracts for May deliveries have reached an all-time high due to global demand and supply chain disruptions caused by COVID-19. Despite this news, Beerntsen remains optimistic and believes that price fluctuations are common in the industry. Customers like Ann Smith expressed that they may adjust their Easter basket contents if prices continue to rise but value supporting local businesses like Beerntsen’s.
Despite the possibility of higher prices, customers like Molly and Julia Gutowski emphasized that they would continue to indulge in chocolate treats for special occasions such as birthdays and anniversaries. They appreciate the quality of products like chocolate-covered Oreos and believe that occasional indulgence is well-deserved. Beerntsen reassured customers that with their selection of personalized fudge eggs and solid chocolate bunnies, there is no need to fear rising cocoa prices during the Easter season.
Beerntsen encouraged chocolate lovers to continue enjoying their favorite treats as Easter is traditionally a chocolate-heavy holiday. The store remains open daily to cater to any last-minute chocolate needs that customers may have.
In conclusion, despite rising cocoa prices and global demand disruptions caused by COVID-19, customers still value supporting local businesses like Beerntsen’s while continuing their love for chocolate treats during special occasions and holidays such as Easter.