In an effort to make the urgent message of the climate crisis more accessible to the general public, scientists are turning to comedians for help. Comedians have been enlisted in a series called Climate Science Translated, where they team up with scientists to simplify complex concepts and bring attention to the issue in a more relatable and engaging manner.
One of the videos features Professor Mark Maslin from University College London, who emphasizes the accelerating pace of the climate crisis. Comedian Jo Brand translates this message by humorously stating, “We’re still going to hell, but we’re getting there faster.” Maslin also highlights the cost-effectiveness of renewable energy sources such as solar and wind power, explaining that they are now more affordable than traditional fossil fuels.
Brand further emphasizes the benefits of transitioning to renewable energy by stating, “With wind and sun power we save money and don’t die. It’s a pretty strong selling point.” By partnering with comedians, climate scientists hope to reach a wider audience and make their message more accessible to the public. The video featuring Brand has already garnered over 3 million views, sparking mainstream attention and gaining traction on social media platforms with support from various celebrities.
