The cycling world is currently at the end of its spring season, with Liège-Bastogne-Liège serving as the conclusion to a thrilling period. In recent news, Decathlon, a sporting goods retailer known for providing affordable options, has been making headlines for sponsoring the Pro Tour team Decathlon AG2R. With strong performances in the top 10 and a victory by Benoît Cosnefroy in the Brabantse Pijl, this marks a successful first spring of classics for Decathlon bicycles.
As part of their sponsorship, Decathlon set up a tent two days before Paris-Roubaix to showcase their high-end racing bikes from Van Rysel. Members of the Decathlon-AG2R team were present to demonstrate the quality and performance of these bikes. Leading the demonstration was professional cyclist Oliver Naesen, who expressed his admiration for Van Rysel’s racing bike and highlighted its unique qualities in the competitive market.
The team behind Van Rysel shared their vision for creating top-quality products that cater to both sports debutants and seasoned athletes while aiming to retain customers through superior products across various sports categories. Nicolas Pierron, director of Van Rysel, explained how this aligns with Decathlon’s broader strategy and their commitment to establishing a strong reputation within the cycling community. With a team of designers and experts working on innovative solutions, Decathlon is dedicated to providing high-quality products for cyclists of all levels.
Decathlon’s investment in cycling is not new; they have been sponsoring professional teams since the late 1990s. Their current partnership with Decathlon-AG2R represents a significant investment, highlighting their commitment to cycling and how social media can promote it effectively. Additionally, Decathlon is focusing on safety measures beyond just promoting innovation in technology; they are exploring projects that use airbags for cyclists to prevent injuries in case of accidents.
Van Rysel’s professional bicycles have been developed over several years by a team of 100 experts combining cutting-edge technology with rigorous testing procedures. Their roots in Lille and close proximity to Belgium have influenced their growth and commitment to providing quality products worldwide. The success of Van Rysel reflects Decathlon’s dedication to excellence and innovation within the cycling industry.
In conclusion, Decathlon has been making waves in
