The iconic Emoji brand is expanding its presence beyond the digital world and into physical locations thanks to an expanded deal between Emoji Co. and Unis Technology. Through a partnership facilitated by WildBrain CPLG, Emoji and Unis Technology are collaborating to create new family entertainment centers (FEC). These centers will offer fans the chance to immerse themselves in the world of Emoji like never before.
The plan is to launch flagship locations in the U.S., Canada, and China before expanding to other countries globally. Visitors will be able to play emoji-themed arcade games, try their luck at crane machines, purchase exclusive merchandise, and more.
Unis Technology is well-known for its immersive amusement games, including the Piñata Smashlings Crane game and The Addams Family coin-op game. The Emoji brand already has over 1,400 licensing partners, including major names like Sony Pictures Animation and Burger King.
According to Marco Huesges, CEO and Founder of Emoji Co. GmbH, the new entertainment centers will serve as physical spaces where families can interact with the Emoji brand in a fun and interactive environment. This partnership aims to bring popular Emoji characters out of digital screens and into real-life experiences for fans to enjoy.
Steven Tan, General Manager of Unis Technology sees this collaboration as a significant milestone in bringing the iconic Emoji brand to life in a unique and vibrant manner through Emojiplanet Arcade Centers.
Overall, this partnership aims to provide visitors with an unforgettable experience that combines fun with nostalgia while showcasing the versatility of the beloved Emoji brand across various categories of products, entertainment, and more.
