Amazon Fresh has announced significant changes to its checkout process, moving away from its “Just Walk Out” cashierless system in favor of Dash Carts. The supermarket subsidiary of Amazon is transitioning to these smart-shopping carts, which track items placed in the cart as shoppers move through the store and check out through the Dash Cart lane. This marks a shift from the camera and sensor-based Just Walk Out system that allowed customers to pay without standing in line.
Customers have requested additional features beyond what was provided by the Just Walk Out technology, prompting Amazon to introduce the Dash Carts. According to Jessica Martin, an Amazon spokesperson, customers wanted the ability to easily locate products, view receipts, access deals, and track savings while shopping. The introduction of Dash Carts aims to provide these conveniences while still allowing customers to skip the checkout line.
The Dash Carts have been tested in select Amazon Fresh and Whole Foods stores and are expected to revolutionize the checkout process by providing a more seamless shopping experience for customers. With 44 Amazon Fresh stores across the country, including one in New Jersey, this change demonstrates a commitment to innovation and meeting changing consumer needs. The introduction of Amazon Fresh in New Jersey in 2022 will start in Paramus and expand soon to Eatontown.
In a rapidly evolving retail landscape, Amazon’s decision to transition to Dash Carts reflects a desire to enhance the shopping experience and cater to customer preferences. As other retailers explore new high-tech shopping carts like ShopRite’s Smart Cart Plus, there is a growing emphasis on innovation within the industry. Stay updated on industry news and developments by subscribing to NJ.com or contacting Christopher Burch at cburch@njadvancemedia.com or following him on Twitter @SwishBurch for updates on this exciting time for retail technology.
If you have any tips or insights about this topic or any others related to retail technology or innovation, please share them with us at nj.com/tips/.
