The Lamborghini Urus SE is making its world premiere at the Auto China Beijing 2024 motor show. This new-generation Urus, the first PHEV (Plug-in Hybrid Electric Vehicle) luxury super SUV, is showcasing a new design with optimized aerodynamics and unprecedented on-board technologies. The Urus SE sets a new benchmark in the segment in terms of comfort, performance, efficiency, emissions, and driving pleasure.
In addition to the Urus SE, the Revuelto, the first super sports V12 hybrid HPEV (High Performance Electrified Vehicle), is also being displayed. The Huracán Tecnica, a rear-wheel drive super sports car with a V10 engine, is on display in the Ad Personam room at the event. Stephan Winkelmann, Chairman and CEO of Automobili Lamborghini, expressed his excitement about presenting their latest achievements at the automotive industry event. He highlighted the significance of the Urus in creating a new segment and becoming one of Lamborghini’s most successful models since its launch.
Winkelmann emphasized that the new Urus SE is not just another super SUV but rather an evolution of it. He noted that it’s the most powerful SUV on the market and represents the next chapter in Lamborghini’s success story and a significant step in their electrification plan ‘Direzione Cor Tauri’. Winkelmann reflected on presenting the Urus concept car in Beijing twelve years ago which paved way for its success and position as third pillar in Lamborghini’s lineup. The unveiling of this new model marks a new era for super SUVs and demonstrates Lamborghini’s commitment to innovation and progress in automotive industry.
