NASCAR has announced a significant update to its mobile application with the introduction of a new feature that will enhance the fan experience. The new feature, provided by NASCAR partner WSC Sports, will utilize AI technology to create in-app stories for fans. This update aims to improve the NASCAR mobile app, which has seen a substantial increase in user engagement.
The in-app stories, accessible under the “Weekend Schedule” tab on the NASCAR app, resemble popular social media platforms like Instagram and Snapchat. Featuring in-race highlights for all three top-tier NASCAR series, these stories aim to provide fans with compelling content that captures the excitement of NASCAR racing.
Wyatt Hicks, the vice president of digital media for NASCAR, expressed enthusiasm for this new feature, highlighting how it will deliver the thrilling moments that NASCAR fans crave on mobile platforms. This collaboration with WSC Sports builds deeper connections with NASCAR fans globally, offering them a unique and engaging experience.
As a long-time partner of NASCAR and the NTT IndyCar Series, WSC Sports brings cutting-edge AI technology to deliver fast highlights to racing fans. With NASCAR’s recent growth and increased engagement on the mobile app, the expanded partnership with WSC Sports aims to provide fans with even closer access to compelling racing content.
Aviv Arnon, WSC Sports’ chief business development officer, emphasized the excitement about growing the partnership with NASCAR, highlighting the innovative steps taken to enhance the fan experience. Personalized content for specific drivers made possible by AI technology will offer fans a more engaging and tailored viewing experience while watching races from home.
