On Monday, Snoop Dogg announced that he will be putting his name on the Arizona Bowl, marking the first partnership between an alcohol brand and a college bowl game. The event will be known as the “Snoop Dogg Arizona Bowl Presented by Gin & Juice By Dre and Snoop,” and is set to take place on December 28 at Arizona Stadium. The game will feature teams from the Mountain West Conference and Mid-American Conference.
Gin & Juice is the first offering from Snoop Dogg and Dr. Dre’s premium spirits company. Previously sponsored by Barstool, this year’s bowl game will introduce Gin & Juice as the presenting sponsor. In a video shared on social media, Snoop Dogg expressed his excitement for the partnership and highlighted the importance of focusing on the core elements of college football.
As someone who has supported players at various levels of the game, Snoop Dogg felt it was only right for him to step in and help ensure the game’s integrity. He mentioned colleges, players, competition, community, fan experience, and pageantry as key aspects that should be emphasized in the sport.
The rapper’s involvement in the Arizona Bowl aims to bring the spotlight back to the essence of college football and provide fans with a memorable experience. With his background as a fan, coach, and supporter of the game, Snoop Dogg is looking forward to making a positive impact on
