In an effort to avoid a potential fine, TikTok has successfully submitted a risk assessment for its new “TikTok Lite” app to the European Union. The platform, which is known for its dance videos and is popular among young people, faced criticism from the EU for its bonus program that rewards users with points for watching videos. There were concerns about the potential for increased addiction among users.
As a major online service, TikTok is subject to stricter regulation in accordance with the European Digital Services Act (DSA). This legislation prohibits manipulative practices such as “dark patterns,” which aim to keep users on the platform or encourage them to make purchases. Companies like TikTok are required to establish risk management protocols and take stronger action against hate speech online. Violations of the DSA can result in penalties of up to six percent of the company’s global annual turnover.
ByteDance, the Chinese company that owns TikTok, recently launched “TikTok Lite” in France and Spain. The platform’s compliance with the EU’s risk assessment requirements is essential in ensuring its continued operation in the European market while adhering to the new regulations outlined in the DSA. By addressing concerns about addictive features and implementing measures to combat hate speech, TikTok aims to maintain its popularity among users while upholding EU standards for online platforms.
